EthosCreatives

B-roll ads for Meta and TikTok

We take customers inside your company. That's where trust is built.

We speak with the ethos of your brand. We film stunning B-roll of how your product is really made, then blend in AI trained only on our own footage, so you can't tell where the real shots end. We use it all to tell your brand's story. That transparency builds trust, and it gives you dozens of new angles for high converting ads.

Book a free strategy call See the numbers ↓
$4.5M+GMV we've generated on TikTok Shop with this style
$15M+GMV this B-roll style has driven on TikTok Shop for brands we've worked with
300M+lifetime views across all the brands we've worked with

Worked with

Brands we've made viral

What is B-roll content?

Real footage. A real script. Posted as the brand.

We film your product being made, pair it with a high converting script, and post it as the voice of the brand. Here's the exact recipe behind our 5.9M view Pearl Powder video.

The footage
Pearl Powder coming out of the bottle in orange gloves Regular toothpaste swirled on a white plate A popular toothpaste tube held up close FACTORY B-ROLL

How it's made

Raw ingredients, machines and hands at work. Footage only your factory can give us.

The script
VO · Take 0100:00:00
  1. “If you're going to make a remineralizing toothpaste replacement, why would you use a powder instead of a paste?
  2. You see, that's actually a great question, and it has a simple answer, but it'll very likely surprise you.
  3. Let's start with looking at a popular remineralizing toothpaste brand's ingredients…”
[B-roll: regular toothpaste swirled on a plate]

The voice of the brand

We take scripts already converting for other brands and rewrite them into something only your brand could say.

The ad POSTED $45K+GMV5.9M views

Ready to scale

Posted as the brand on Meta and TikTok, then split tested to find the winners.

TikTok Shop

The numbers behind the style

Here are six of our best performing videos for Nathan & Sons, with the views and GMV each one drove. Tap any of them to watch.

DisclaimerWe're only showing Nathan & Sons because their TikTok Shop results aren't under an NDA. This style is driving performance for our other brands on Meta and TikTok too, and we're happy to explore it further on a private call.

Paid social

And it translates to Meta and other brands flawlessly

Here are some examples of our content in different niches.

How it works

From your factory floor to your ad library

  1. STEP 01

    See if we're a fit

    We hop on a quick call, look at your products and how they're made, and make sure this style is the right play for your brand before anything gets booked.

  2. STEP 02

    Fly out and film

    We follow our SOP to capture your facility, your ingredients, and every step of how the product gets made.

  3. STEP 03

    Write net new angles

    Apart from the B-roll visuals, this is our biggest edge. We come up with angles and net new concepts your team hasn't thought of yet, then write high converting scripts in the voice of your brand for every video you order.

  4. STEP 04

    Ship and split test

    You get finished ads for Meta and TikTok, ready to test, so you can scale the winners.

In the wild

Brands already running this playbook because it prints.

B-roll of the product being made, paired with a voice of the brand script, is showing up across food, supplements and personal care. Tap any of them to watch.

Free strategy call

Let's see if we're a fit.

Book a free B-roll strategy call. We'll walk you through what we'd film at your facility and the first angles we'd test. No pressure and no commitments.

Pick a time that works for you. Our calendar opens in a new tab.

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